The Big Push!
Geneva’s Global Fund, known for their work in helping to eradicate diseases like HIV, Malaria, and TB, is launching a worldwide campaign, in conjunction with the Huffington Post, to raise awareness for these deadly diseases. The Big Push is intended to draw attention to their cause, in an effort to recruit more sponsors. They encourage people to submit photos of themselves holding signs with a variety of pre-selected slogans, such as “TB treatment for all” and “No child born with HIV.” Leading personalities such as Bono, Charlize Theron and Tony Blair are a few of their recent recruits to promote the campaign, as well as an exhibition in New York.
The Global Fund has seen their work pay-off over the years, and they are hoping that this campaign will help them continue the momentum. According to the Huffington Posts statistics:
- Since 2000, malaria infections have dropped by at least 50% in several countries in Africa.
- In Sub-Saharan Africa in 2003, 100,000 people were receiving anti-retroviral therapy for HIV or AIDS. Since then, the number has risen to 6 million. By 2015, Global Fund is hoping to have 15 million people, around the world, taking the treatment.
- On a global scale, tuberculosis infections have been reduced since 2006 and, if this decline continues, then by 2015 the UN will reach its goal of cutting tuberculosis cases in half.