An example of one of the pre-selected slogan designs

The Big Push!

Geneva’s Global Fund, known for their work in helping to eradicate diseases like HIV, Malaria, and TB, is launching a worldwide campaign, in conjunction with the Huffington Post, to raise awareness for these deadly diseases. The Big Push is intended to draw attention to their cause, in an effort to recruit more sponsors. They encourage people to submit photos of themselves holding signs with a variety of pre-selected slogans, such as “TB treatment for all” and “No child born with HIV.” Leading personalities such as Bono, Charlize Theron and Tony Blair are a few of their recent recruits to promote the campaign, as well as an exhibition in New York.

An example of one of the pre-selected slogan designs

The Global Fund has seen their work pay-off over the years, and they are hoping that this campaign will help them continue the momentum. According to the Huffington Posts statistics:

  • Since 2000, malaria infections have dropped by at least 50% in several countries in Africa.
  •  In Sub-Saharan Africa in 2003, 100,000 people were receiving anti-retroviral therapy for HIV or AIDS. Since then, the number has risen to 6 million. By 2015, Global Fund is hoping to have 15 million people, around the world, taking the treatment.
  • On a global scale, tuberculosis infections have been reduced since 2006 and, if this decline continues, then by 2015 the UN will reach its goal of cutting tuberculosis cases in half.

Click here to visit the growing photo gallery! If you know any leading lights in Geneva who would like to get involved in this campaign, contact us!

About the Author
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Story of the Week/News from the UN/Photography I grew up in Oxford, England. I have been living in Geneva for about two years and I am always discovering new and exciting things. I studied History at the University of Kent and since then have been specializing in writing and photography. I will be featuring some of my photos on the Biskotti website! I will be writing the feature piece about Geneva as well as a section on News from the United Nations to keep you up to date with international goings on!